Introduction
Thursday Boot Company (“Thursday Boot Company”, “we”, “us”, or “our”) respects your privacy and is committed to protecting it through our compliance with this Privacy Policy.
This Privacy Policy describes how we collect, use and share information about you as well as your rights and choices about such collection, use and sharing. It applies when you access or use our websites and other products and services (collectively, the “Services”), contact our service team, engage with us on social media, or otherwise interact with us.
If you do not agree with our policies and practices, your choice is not to use the Services. By accessing or using the Services, whether or not you purchase any of our Services, you agree to this Privacy Policy.
Changes to This Privacy Policy
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the Privacy Policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us, as your continued use of any Services constitutes acceptance to the updated terms.
Information Collection
Information collected from you
We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:
- Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
- Internet Activity
- Commercial Information, including purchases
- Financial Information, including credit or debit card number
- Location Information, including general location data
- Physical and Audio Data, including photos and video recordings
- Protected Classifications and Other Personal Characteristics, including sex, gender, or gender identity
- Consumer Communications, including direct communications with our consumers
- Inferences from Other Data, including inferences created from other personal information collected
Information collected from other sources
We may collect personal information about you from third-party sources The sources and categories of information we may collect include:
Data Analytics Providers
- Personal Identifiers, including Name, Email address, Postal address, Telephone number, and Online Identifiers
- Internet Activity
- Commercial Information, including Purchases
- Location Information, including General location data
- Protected Classifications and Other Personal Characteristics, including Sex, gender, or gender identity
- Inferences from Other Data, including Inferences created from other personal information collected
Data Brokers
- Personal Identifiers, including Name and Email address
Retail Partners
- Personal Identifiers, including Name, Email address, Postal address, and Telephone number
- Commercial Information, including Purchases
- Financial Information, including Credit or debit card number
How long we keep your data
We do not retain data for any longer than is necessary for the purposes described in this Privacy Policy. We generally retain data according to the guidelines below.
| Type of Data | Retention Period |
|---|---|
| Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity, General location data | We delete or anonymize data concerning your use of our website once a deletion request is received. |
| Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Purchases, Credit or debit card number | We keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and can be deleted once a request is received. We may keep data beyond this period in anonymized form. |
| Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Telephone number, Purchases, Direct communications with our consumers | We keep customer feedback and correspondence with our customer service until a deletion request is received to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form. |
| Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, Sex, gender, or gender identity, Inferences created from other personal information collected | Where you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications. |
| Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Purchases, Photos, Video recordings | We retain review, survey, and feedback data until a deletion request is received. We may keep data beyond this period in anonymized form to help improve our products and services. |
| Data we collect in connection with privacy requests, including Name, Email address, Online Identifiers | We retain records related to privacy requests as long as necessary to comply with our legal obligations. |
| Data we collect for security purposes, including Name, Email address, Online Identifiers, Account security or access credentials | We retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures. |
Why We Process Your Information
We use personal information for the following purposes:
- Analyzing Data
- Conducting Surveys
- Creating Customer Profiles
- Delivering Targeted Ads
- Fulfilling Customer Orders
- Meeting Compliance & Legal Requirements
- Operating Our Website or Mobile Apps
- Preventing Fraud
- Processing Payments
- Providing Customer Support
- Sending Promotional Communications
- Storing and Managing Data
- Tracking Purchases & Customer Data
How We Disclose Your Personal Information
We may disclose the following personal information about you to our services providers and vendors when you purchase our products or visit our website:
| Personal Information Category | Categories of Service Providers | Categories of Third Parties |
|---|---|---|
| Personal Identifiers | Business Operations Tool, Customer Support Tools, Cybersecurity Providers, Data Analytics Providers, Fraud Prevention Tools, Governance, Risk & Compliance Software, IT Infrastructure Services, Payment Processors, Sales & Marketing Contractors, Sales & Marketing Tools, and Shipping Services | Ad Networks, Commerce Software Tools, Data Brokers, Data Cooperative, Payment Processors, Sales & Marketing Tools, Shipping Services, and Website Operations Tools |
| Internet Activity | Business Operations Tool, Cybersecurity Providers, Data Analytics Providers, Fraud Prevention Tools, IT Infrastructure Services, Payment Processors, and Sales & Marketing Tools | Ad Networks, Commerce Software Tools, Data Brokers, Data Cooperative, and Sales & Marketing Tools |
| Commercial Information | Business Operations Tool, Customer Support Tools, Data Analytics Providers, Fraud Prevention Tools, IT Infrastructure Services, Payment Processors, Sales & Marketing Contractors, Sales & Marketing Tools, and Shipping Services | Ad Networks, Commerce Software Tools, Data Brokers, Data Cooperative, Payment Processors, Sales & Marketing Tools, and Website Operations Tools |
| Financial Information | Business Operations Tool, Fraud Prevention Tools, Payment Processors, and Shipping Services | Commerce Software Tools, Data Brokers, Payment Processors, and Website Operations Tools |
| Location Information | Business Operations Tool, Data Analytics Providers, Fraud Prevention Tools, IT Infrastructure Services, Sales & Marketing Contractors, and Sales & Marketing Tools | Ad Networks and Sales & Marketing Tools |
| Physical and Audio Data | Customer Support Tools and Sales & Marketing Tools | None |
| Protected Classifications and Other Personal Characteristics | Customer Support Tools and Sales & Marketing Tools | Data Brokers |
| Consumer Communications | Business Operations Tool, Customer Support Tools, Governance, Risk & Compliance Software, and Sales & Marketing Contractors | Sales & Marketing Tools |
| Inferences from Other Data | Business Operations Tool, Data Analytics Providers, IT Infrastructure Services, Sales & Marketing Contractors, and Sales & Marketing Tools | Ad Networks, Data Brokers, and Sales & Marketing Tools |